Every sustainability advocate can envision an ideal world: a place where everyone recycles and composts appropriately. Where stakeholders don’t waste energy or water resources, and communities where sustainable practices are just what folks do.
Ultimately, it’s not that hard to envision the ideal end point. The challenge is creating a viable path from today’s realities toward that vision. A path that meets stakeholders where they are, and then engages and inspires them to become more sustainable versions of themselves.
Ultimately, creating sustainability strategies that work are about aligning practices in support of a triple bottom line—outcomes that benefit people, planet, and profitability. Entities thrive when sustainable strategies and practices are embedded within an organization’s culture, i.e.: when the sales team makes sustainable choices just as do their peers in accounting and facilities. Too often, though, sustainability professionals are stuck in a silo, talking to themselves and a small group of die-hard enthusiasts.
Cool Choices Executive Director, Kathy Kuntz, spoke at Women In Green, a celebration for International Women’s Day 2018, which was organized by USGBC Wisconsin, WSBC Women in Sustainability, Evolution Marketing, the Wisconsin League of Conservation Voters, and Milwaukee Talks Green on March 8, 2018. Emphasizing the connection between the United Nations Sustainable Development Goals (SDGs) and gender equality, Kathy urged women to lead their communities to a more sustainable and equitable future.
Going meatless – on Monday or any day of the week, and as often as you’d like – is not only good for your health, but for the health of the planet as well. In fact, going meatless on Monday is something Cool Choices program participants can earn points for in our sustainability engagement programs. Some participants earn points just by eating less meat—opting for plant-based meals some of the time. While others adopt a vegetarian lifestyle. Recently a 2018 alumna, Judy, reported that she’s switching to a plant-based diet so she can create a greener footprint for herself. Here’s more information on the benefits of going meat free.
Sustainability professionals can leverage technological advances to achieve significant energy efficiency objectives, to be sure. Ignoring the human side of the equation is a mistake, though. Encouraging employees to adopt environmentally sustainable behaviors provides the opportunity to shape corporate culture around sustainability, ultimately facilitating deeper reductions in greenhouse gas emissions across all aspects of organizational operations.
We are delighted to be launching a Cool Choices sustainability engagement program for the Wylie Independent School District in Wylie, Texas.
Every organization benefits from engaging its stakeholders around sustainability. Our partners work with us to customize their Cool Choices sustainability programs in order to achieve diverse objectives.
Whenever we talk about the results organizations receive from our sustainability engagement program – how a simple game-based format inspires adults to make real changes in their lives – sustainability advocates are intrigued, but they are also skeptical: “Sure, Cool Choices inspired measurable changes in that organization, but would it work in ours?”
When someone thinks about Waukesha County, Wisconsin, they may not necessarily think about sustainability or environmental activism. Cool Choices launched a county-wide program in Waukesha County in 2017, and proved that even one of the reddest counties in the country can benefit from increasing sustainability awareness and actions – and have a whole lot of fun doing it, too.
Cool Choices is thrilled to announce our partnership with Gerding Edlen to field a tenant engagement program at six Gerding Edlen multi-family buildings in Boston and Chicago.