When Cool Choices implements a sustainability engagement program, we inspire participants to adopt new practices at work and home, we get people talking about sustainability, and we show people how their actions matter. In addition, we provide our partners—the corporate sustainability director or the community green team—with data and insights that can help these leaders build on the momentum we’ve created together during the program.
Cool Choices Executive Director, Kathy Kuntz, recently talked about behavior change strategies as part of a panel discussion in an environmental economics class at the University of Wisconsin-Eau Claire.
Congratulations to the Wylie Independent School District for completing their first Cool Choices sustainability engagement program! Wylie ISD is a public school district northeast of Dallas that serves more than 15,800 students from Wylie, Texas and neighboring communities. Over 300 staff across 23 schools and administrative buildings participated in the month-long Cool Choices program in April.
Wondering how you can influence behavior to reduce energy usage among businesses as well as residents?
Over the last decade, energy efficiency programs—faced with aggressive goals and fewer easy wins relative to technology—began seeking to change participant behaviors, especially at the household level. One strategy—home energy reports—dominated the program design. Home energy reports feature a model where participants receive feedback on how their energy usage compares to other homes—leveraging social norms. There is now plenty of research proving that households will reduce their energy usage if they learn that their consumption is higher than other peer households.
However, one of the challenges with the home energy report model, is that while we know that households reduce their usage, we don’t know how they reduced their usage, or for how long those reductions will persist.
On May 1, 2018, Cool Choices Executive Director, Kathy Kuntz, presented a session at the US Green Building Council’s (USGBC) IMPACT Conference in St. Paul, MN titled, “If It Works Here…Green Lessons from a Very Red Place.” In her presentation, Kathy spoke about the affect of behavior and social norms as the applied to our 2017 Waukesha County program. Waukesha County is considered to be the most conservative county in Wisconsin. Here is a recap of the USGBC IMPACT 2018 event and Kathy’s presentation.
Cool Choices is thrilled to continue our partnership with Kohler Co. for a second employee sustainability engagement program. Kohler is not only a global leader in kitchen and bathroom products, but they are also an inspiring leader in environmentally sustainable business practices. Kohler believes that better business and a better environment go hand in hand. Providing the Cool Choices sustainability engagement program to their employees helps reinforce these ideals among their workforce, while also inspiring their teams to be part of Kohler’s sustainability successes, and empowering individuals to make sustainable practices part of their daily lives.
More and more, companies are making a commitment to sustainability and social responsibility, alongside increased profits. In fact, diligence with the first two can have significant influence with consumers. How entities prioritize and measure the performance of all three is known as a triple bottom line accounting framework. Ultimately, entities want sustainability and social solutions that benefit the triple bottom line—solutions that deliver value to people (customers, employees, and stockholders,) the planet (wise resource use,) while also increasing profits.
Cool Choices alumni continue to practice the sustainable habits they were inspired to take as part of our employee and community engagement programs long after the programs end. Often, alumni will send us stories to tell us the green steps they are continuing to make in their daily lives.
This month, we spotlight Mary and celebrate the sustainable vehicle choice her family made.