Our Team

Cool Choices is a non-profit organization. We provide an innovative sustainability engagement program that inspires people to adopt sustainable practices at work and at home. Our program is delivered via an intuitive online platform that helps your organization embrace sustainability, cut costs, reduce waste, and boost employee engagement and loyalty.

Our Mission

Cool Choices inspires actions that reduce greenhouse gas emissions.

Our Vision

Cool Choices’ network of individuals, businesses, and communities are actively engaged in addressing climate change.

Meet the Cool Choices Team


Kathy Kuntz

Executive Director


Eric Davison

Lead Developer

Marybeth McGinnis

Engagement Manager

Meet the Cool Choices Board of Directors


Mark Redsten
Executive Director – Clean Wisconsin
President of Board of Directors

Paul Meier
Director – University of Wisconsin, Madison Energy Institute
Secretary of Board of Directors

Ex Officio Directors

Thomas Eggert
Executive Director – Wisconsin Sustainable Business Council


Matt Frank
Attorney – Murphy Desmond 

David Gilles
Attorney – Godfrey & Kahn

Amanda Goetsch
Sustainability Manager – Inpro Corporation

Cari Anne Renlund
Vice President/General Counsel – Madison Gas & Electric Company

Bev Strand
Retired – Serial Entrepreneur and Business Leader


Cool Choices collaborates with partners on projects that leverage organizational strengths and expand the reach and impact of our programming.

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Annual Reports

Learn more about Cool Choices.

Cool Choices 2015 Annual Report (PDF)
Cool Choices 2014 Annual Report (PDF)