About Cool Choices

Cool Choices is a non-profit organization. We are experts at motivating actions that add up to real results. We work with businesses and communities to inspire citizens, employees, customers, students and other stakeholders.

Our Mission

Cool Choices inspires actions that reduce greenhouse gas emissions.

Our Vision

Cool Choices’ network of individuals, businesses, and communities are actively engaged in addressing climate change.

Meet the Cool Choices Board of Directors


Mark Redsten
Executive Director – Clean Wisconsin
President of Board of Directors

Paul Meier
Founder Juicebox
Secretary of Board of Directors

Thomas Eggert
Founder – Wisconsin Sustainable Business Council
Treasurer of Board of Directors


Matt Frank
Attorney – Murphy Desmond 

David Gilles
Attorney – Godfrey & Kahn

Amanda Goetsch
Program Manager, Sustainable Management – University of Wisconsin System

Cari Anne Renlund
Vice President/General Counsel – Madison Gas & Electric Company


Cool Choices collaborates with partners on projects that leverage organizational strengths and expand the reach and impact of our programming.

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Annual Reports

Learn more about Cool Choices.

Cool Choices 2015 Annual Report (PDF)
Cool Choices 2014 Annual Report (PDF)