Wondering how you can influence behavior to reduce energy usage among businesses as well as residents?
Over the last decade, energy efficiency programs—faced with aggressive goals and fewer easy wins relative to technology—began seeking to change participant behaviors, especially at the household level. One strategy—home energy reports—dominated the program design. Home energy reports feature a model where participants receive feedback on how their energy usage compares to other homes—leveraging social norms. There is now plenty of research proving that households will reduce their energy usage if they learn that their consumption is higher than other peer households.
However, one of the challenges with the home energy report model, is that while we know that households reduce their usage, we don’t know how they reduced their usage, or for how long those reductions will persist.
Minnesota’s Clean Energy Resource Teams (CERTs) hosted its 2018 conference, Community Driven Clean Energy, March 27-28, 2018, in central Minnesota. The event showcased the many Minnesota communities where clean energy investments are paying off. The event also highlighted ways CERTs staff is helping communities become part of the solution.
Cool Choices recently completed a tenant sustainability engagement program at six Gerding Edlen multi-family buildings in Boston and Chicago.
Gerding Edlen is a national leader in real estate investment, development, and asset and property management. Founded in 1996 and headquartered in Portland, Oregon, Gerding Edlen has built or renovated over 75 LEED certified properties.
Every sustainability advocate can envision an ideal world: a place where everyone recycles and composts appropriately. Where stakeholders don’t waste energy or water resources, and communities where sustainable practices are just what folks do.
Ultimately, it’s not that hard to envision the ideal end point. The challenge is creating a viable path from today’s realities toward that vision. A path that meets stakeholders where they are, and then engages and inspires them to become more sustainable versions of themselves.
Corporate sustainability leads often spend a lot of time on technology—identifying the upgrades that will reduce water, energy and emissions. At one level that focus makes sense, especially right now when there’s so much emerging opportunity around smart devices.
Amid the enthusiasm for technology, though, it’s important to remember that people—employees—are at the core of every operation.