“Do as I say, not as I do?”
Cool Choices Executive Director, Kathy Kuntz, recently talked about behavior change strategies as part of a panel discussion in an environmental economics class at the University of Wisconsin-Eau Claire.
Wondering how you can influence behavior to reduce energy usage among businesses as well as residents?
Over the last decade, energy efficiency programs—faced with aggressive goals and fewer easy wins relative to technology—began seeking to change participant behaviors, especially at the household level. One strategy—home energy reports—dominated the program design. Home energy reports feature a model where participants receive feedback on how their energy usage compares to other homes—leveraging social norms. There is now plenty of research proving that households will reduce their energy usage if they learn that their consumption is higher than other peer households.
However, one of the challenges with the home energy report model, is that while we know that households reduce their usage, we don’t know how they reduced their usage, or for how long those reductions will persist.
More and more, companies are making a commitment to sustainability and social responsibility, alongside increased profits. In fact, diligence with the first two can have significant influence with consumers. How entities prioritize and measure the performance of all three is known as a triple bottom line accounting framework. Ultimately, entities want sustainability and social solutions that benefit the triple bottom line—solutions that deliver value to people (customers, employees, and stockholders,) the planet (wise resource use,) while also increasing profits.
This is a busy time of year for sustainability professionals. Earth Day is THE holiday for advocates promoting environmental sustainability, whether as part of a corporate sustainability program or in a community-based setting. That means that green-themed lectures and sustainability fairs abound this time of year.
Ultimately that creates two challenges: First, the efforts occur just once a year. Second, in many cases, these efforts do not engage people, as we like to say, beyond the choir – people who are already trying to live an eco-friendly, sustainable lifestyle.
Minnesota’s Clean Energy Resource Teams (CERTs) hosted its 2018 conference, Community Driven Clean Energy, March 27-28, 2018, in central Minnesota. The event showcased the many Minnesota communities where clean energy investments are paying off. The event also highlighted ways CERTs staff is helping communities become part of the solution.
Every sustainability advocate can envision an ideal world: a place where everyone recycles and composts appropriately. Where stakeholders don’t waste energy or water resources, and communities where sustainable practices are just what folks do.
Ultimately, it’s not that hard to envision the ideal end point. The challenge is creating a viable path from today’s realities toward that vision. A path that meets stakeholders where they are, and then engages and inspires them to become more sustainable versions of themselves.
We are delighted to be launching a Cool Choices sustainability engagement program for the Wylie Independent School District in Wylie, Texas.
Every organization benefits from engaging its stakeholders around sustainability. Our partners work with us to customize their Cool Choices sustainability programs in order to achieve diverse objectives.
Whenever we talk about the results organizations receive from our sustainability engagement program – how a simple game-based format inspires adults to make real changes in their lives – sustainability advocates are intrigued, but they are also skeptical: “Sure, Cool Choices inspired measurable changes in that organization, but would it work in ours?”