This is a busy time of year for sustainability professionals. Earth Day is THE holiday for advocates promoting environmental sustainability, whether as part of a corporate sustainability program or in a community-based setting. That means that green-themed lectures and sustainability fairs abound this time of year.
Ultimately that creates two challenges: First, the efforts occur just once a year. Second, in many cases, these efforts do not engage people, as we like to say, beyond the choir – people who are already trying to live an eco-friendly, sustainable lifestyle.