Some ideas are so good that they merit replication.
Last year Cool Choices did a community-scale sustainability program in Waukesha County, in partnership with the county’s workforce development team and local chambers of commerce. Sustainability leaders in the Fox Valley heard about the program and reached out to ask if we could replicate the program in their region.
Communities across the U.S. and around the world are making big commitments to clean energy and environmental sustainability more broadly. According to a 2018 report from the CDP, more than 100 cities get most of their electricity from renewable energy sources—up from just 42 in 2015. Plus, a growing number of communities ranging from London, England to Norman, Oklahoma and Eau Claire, Wisconsin are making commitments to clean energy and carbon neutrality.
Globally we’re in the midst of an exciting transition to electric vehicles and there are signs of the change everywhere you look with cities, states and utilities all helping to promote this transition.
Advocating for sustainability is difficult work. Sometimes it feels a little hopeless—we see the headlines about shrinking glaciers and rising temperatures alongside stories about short-sighted politicians. Or our efforts to implement a new sustainability practice lack traction and we feel that nobody else cares about these issues. Frustrated and discouraged, we might start to ask ourselves if our efforts are in vain, if it’s even possible to make change happen.
Are folks inside your organization aware of your sustainability efforts?
Cool Choices is thrilled to continue our partnership with Kohler Co. for a second employee sustainability engagement program. Kohler is not only a global leader in kitchen and bathroom products, but they are also an inspiring leader in environmentally sustainable business practices. Kohler believes that better business and a better environment go hand in hand. Providing the Cool Choices sustainability engagement program to their employees helps reinforce these ideals among their workforce, while also inspiring their teams to be part of Kohler’s sustainability successes, and empowering individuals to make sustainable practices part of their daily lives.
This is a busy time of year for sustainability professionals. Earth Day is THE holiday for advocates promoting environmental sustainability, whether as part of a corporate sustainability program or in a community-based setting. That means that green-themed lectures and sustainability fairs abound this time of year.
Ultimately that creates two challenges: First, the efforts occur just once a year. Second, in many cases, these efforts do not engage people, as we like to say, beyond the choir – people who are already trying to live an eco-friendly, sustainable lifestyle.