A decade after the Great Recession, we’re now in the midst of a tight labor market. Wisconsin’s unemployment hovers at 3%, which is lower than the 4.5% to 5% unemployment that the Federal Reserve targets. How should employers view this tight labor market, and how can they use sustainability to attract and retain talent?Read more
When Cool Choices implements a sustainability engagement program, we inspire participants to adopt new practices at work and home, we get people talking about sustainability, and we show people how their actions matter. In addition, we provide our partners—the corporate sustainability director or the community green team—with data and insights that can help these leaders build on the momentum we’ve created together during the program.
Wondering how you can influence behavior to reduce energy usage among businesses as well as residents?
Over the last decade, energy efficiency programs—faced with aggressive goals and fewer easy wins relative to technology—began seeking to change participant behaviors, especially at the household level. One strategy—home energy reports—dominated the program design. Home energy reports feature a model where participants receive feedback on how their energy usage compares to other homes—leveraging social norms. There is now plenty of research proving that households will reduce their energy usage if they learn that their consumption is higher than other peer households.
However, one of the challenges with the home energy report model, is that while we know that households reduce their usage, we don’t know how they reduced their usage, or for how long those reductions will persist.
Cool Choices is thrilled to continue our partnership with Kohler Co. for a second employee sustainability engagement program. Kohler is not only a global leader in kitchen and bathroom products, but they are also an inspiring leader in environmentally sustainable business practices. Kohler believes that better business and a better environment go hand in hand. Providing the Cool Choices sustainability engagement program to their employees helps reinforce these ideals among their workforce, while also inspiring their teams to be part of Kohler’s sustainability successes, and empowering individuals to make sustainable practices part of their daily lives.
More and more, companies are making a commitment to sustainability and social responsibility, alongside increased profits. In fact, diligence with the first two can have significant influence with consumers. How entities prioritize and measure the performance of all three is known as a triple bottom line accounting framework. Ultimately, entities want sustainability and social solutions that benefit the triple bottom line—solutions that deliver value to people (customers, employees, and stockholders,) the planet (wise resource use,) while also increasing profits.
This is a busy time of year for sustainability professionals. Earth Day is THE holiday for advocates promoting environmental sustainability, whether as part of a corporate sustainability program or in a community-based setting. That means that green-themed lectures and sustainability fairs abound this time of year.
Ultimately that creates two challenges: First, the efforts occur just once a year. Second, in many cases, these efforts do not engage people, as we like to say, beyond the choir – people who are already trying to live an eco-friendly, sustainable lifestyle.
Cool Choices Executive Director, Kathy Kuntz, spoke at Women In Green, a celebration for International Women’s Day 2018, which was organized by USGBC Wisconsin, WSBC Women in Sustainability, Evolution Marketing, the Wisconsin League of Conservation Voters, and Milwaukee Talks Green on March 8, 2018. Emphasizing the connection between the United Nations Sustainable Development Goals (SDGs) and gender equality, Kathy urged women to lead their communities to a more sustainable and equitable future.
When someone thinks about Waukesha County, Wisconsin, they may not necessarily think about sustainability or environmental activism. Cool Choices launched a county-wide program in Waukesha County in 2017, and proved that even one of the reddest counties in the country can benefit from increasing sustainability awareness and actions – and have a whole lot of fun doing it, too.