From the onset, the team at Cool Choices has been obsessed with results. Perhaps it’s to be expected: we’re a nonprofit, with a mission of inspiring voluntary actions that reduce emissions associated with climate change. More, the scale of the challenge we faced—inspiring behaviors (which is always difficult, even at the personal level) to address climate change (an issue that can feel insurmountable)—was both hard and important, not leaving a lot of room for error.
“The suggestions from building occupants can get pretty overwhelming – how can I be responsive, as you recommend, when we can’t address everything immediately?”
We say it a lot as an explanation of what we do; “we help companies accelerate their corporate sustainability efforts via employee engagement.”
But how exactly does employee engagement accelerate sustainability?
Past players of the Cool Choices game-based sustainability program continue to make sustainable choices in their everyday lives even after the program ends. We are always impressed to learn how participating in Cool Choices impacts individuals and their decisions to take further sustainable actions. This month we were inspired by Sarah’s story!
While the US government scales back its response to climate change, businesses are taking the lead in reducing resource use, cutting emissions and eliminating landfill waste. There are nearly constant headlines about the efforts of big companies—from Apple’s efforts to transition from newly mined minerals to recycling used components to Unilever’s overall leadership that helps it attract and retain talent—examples abound.
In a few weeks, several Cool Choices staff will attend the annual Behavior, Energy and Climate Change (BECC) conference. This will be my ninth time attending the annual BECC conference and I look forward to this event every year because for me, BECC is reinforcing, challenging and inspirational.
Past players of the Cool Choices game-based sustainability program continue to make green choices in their everyday lives even after the program ends. We are always impressed to learn how participating in Cool Choices impacts individuals and their decisions to take further sustainable actions. This month we were inspired by Scott’s story!
In September I’ll present at the World Energy Engineering Congress in Atlanta. I’ll present on Engaging Employees to Maximize Savings: A Cool Approach as part of a session titled How to Stop Misbehaving to Save Energy and Money. The session title suggests that the priority is to stop bad behavior; here at Cool Choices, though, we focus on identifying, amplifying and multiplying good behavior.
It’s really about the frame.
Hundreds of cities, counties, and even states made (or renewed) a public commitment to reducing greenhouse gas emissions. Some local governments made this commitment in response to President Trump’s decision to withdraw from the Paris Climate Agreement. Others re-affirmed an existing commitment. For more than a decade, cities – both large and small – have recognized the economic advantages associated with sustainability, and have set aggressive goals. At the same time, sustainability advocates have long argued that cities – with zoning authority and direct accountability to a local population – are best poised to lead on sustainability. From recycling policies, to planning decisions that make it easier to bike to work, cities are where change is happening.