Every organization benefits from engaging its stakeholders around sustainability. Our partners work with us to customize their Cool Choices sustainability programs in order to achieve diverse objectives.
Whenever we talk about the results organizations receive from our sustainability engagement program – how a simple game-based format inspires adults to make real changes in their lives – sustainability advocates are intrigued, but they are also skeptical: “Sure, Cool Choices inspired measurable changes in that organization, but would it work in ours?”
When someone thinks about Waukesha County, Wisconsin, they may not necessarily think about sustainability or environmental activism. Cool Choices launched a county-wide program in Waukesha County in 2017, and proved that even one of the reddest counties in the country can benefit from increasing sustainability awareness and actions – and have a whole lot of fun doing it, too.
If you ask a savvy sustainability manager to calculate the return on investment (ROI) from an efficiency project, they are likely to ask a few follow up questions—because they know that a solid ROI compares all costs to all benefits, and it can take a little digging to get the requisite data.
Last week Cool Choices co-hosted the 10th Annual Wisconsin Sustainable Business Council (WSBC) conference at the American Club in Kohler, Wisconsin.
The event – which draws hundreds of attendees from a variety of Wisconsin businesses each year – aims to create a forum where business leaders who are actively working on sustainability issues can share ideas and insights. The event is unique in that all of the conference presenters are people leading sustainability efforts within a company, rather than consultants selling particular approaches. That means there’s plenty of frank talk about lessons learned, enabling the attendees to avoid repeating costly mistakes while accelerating ideas that have a proven record of success.
“I was skeptical…but it really works!”
It’s ok, we get that a lot – even some our clients admit that they were surprised by how well our employee engagement programs worked to motivate behavior change around sustainability, and to deliver immediate savings results – all while influencing hearts and minds over the longer term.
Corporate sustainability leads often spend a lot of time on technology—identifying the upgrades that will reduce water, energy and emissions. At one level that focus makes sense, especially right now when there’s so much emerging opportunity around smart devices.
Amid the enthusiasm for technology, though, it’s important to remember that people—employees—are at the core of every operation.
In September Cool Choices partnered with various local entities in Waukesha County, Wisconsin on a community scale sustainability program. That program is now complete – ending on November 10, 2017. Below are highlights from the data participants shared with us via our game-based platform. We are excited to report on this data and the achievements of the program, which make it a true success for Waukesha County businesses and residents.
Environmental sustainability is one of those interesting fields where being successful can make your work more challenging going forward—reducing waste gets harder and harder as you have less waste to eliminate.
We’re excited to have a small role in the USGBC’s Greenbuild 2017 conference in Boston.