WSBC 2017: The Front Lines of the Sustainability Revolution


Last week Cool Choices co-hosted the 10th Annual Wisconsin Sustainable Business Council (WSBC) conference at the American Club in Kohler, Wisconsin.

The event – which draws hundreds of attendees from a variety of Wisconsin businesses each year – aims to create a forum where business leaders who are actively working on sustainability issues can share ideas and insights. The event is unique in that all of the conference presenters are people leading sustainability efforts within a company, rather than consultants selling particular approaches. That means there’s plenty of frank talk about lessons learned, enabling the attendees to avoid repeating costly mistakes while accelerating ideas that have a proven record of success.

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