May is National Bike Month! National Bike Month was established in 1956 by the League of American Bicyclists as a way to celebrate the many benefits of biking and to inspire more people to ride bikes.
The League of American Bicyclists believes that bicycling makes our nation healthier, economically stronger, environmentally cleaner, and more energy independent. Here’s a list of our top 5 benefits of biking and our top 5 fun biking ideas.
Cool Choices staff are long-time presenters and participants at the Behavior, Energy and Climate Change (BECC) conference. This event brings together an eclectic group of researchers, practitioners and advocates focused on environmentally sustainable behaviors. We were excited to represent our approach to game-based behavior change at the conference this year.
The 2015 BECC conference provided some terrific insights. For example, a recurring theme at BECC is the power of local. This year several presenters shared research showing that people are more responsive to messages with a local slant—it turns out that a locally-recognizable skyline in a Facebook post will increase clicks.
At Cool Choices we’re acutely aware that local is relevant and that it motivates—it’s why we implement our game and engagement platform within specific communities (within a business, across a city, or as part of an energy efficiency program). The Cool Choices game builds upon on our players’ sense of community, showing them that others in their community are adopting sustainable practices and that, cumulatively, those practices add up to significant impacts. So, just how do we “show” local actions and values in terms of sustainability within an online game environment?
Changing behaviors is hard, so for practitioners like us, the annual BECC conference is also an opportunity to trade strategies—to share what’s working, to commiserate about the challenges, and to remember that we’re not alone in this quest. Being part of a community of people who are promoting sustainable practices is powerful. Just as the Cool Choices sustainability game shows that people’s small actions add up, BECC reminds us that our efforts are part of a growing international movement to address climate change. Being part of a community feels good.
In addition to attending conference sessions; Cool Choices led a post-conference workshop on using games as a behavior change strategy, “Want Change? Make it a Game!”, shared our efforts to grow our game into a movement in a conference session, and a presented a poster on how games allow colleagues to coach one another on sustainability.