Cool Choices Executive Director Kathy Kuntz recently attended the 2018 Behavior, Energy, and Climate Change conference. BECC is an international conference focused on understanding human behavior and decision making and using that knowledge to accelerate the transition to a low-carbon future.Read more
“The suggestions from building occupants can get pretty overwhelming – how can I be responsive, as you recommend, when we can’t address everything immediately?”
In a few weeks, several Cool Choices staff will attend the annual Behavior, Energy and Climate Change (BECC) conference. This will be my ninth time attending the annual BECC conference and I look forward to this event every year because for me, BECC is reinforcing, challenging and inspirational.
Cool Choices staff are long-time presenters and participants at the Behavior, Energy and Climate Change (BECC) conference. This event brings together an eclectic group of researchers, practitioners and advocates focused on environmentally sustainable behaviors. We were excited to represent our approach to game-based behavior change at the conference this year.
The 2015 BECC conference provided some terrific insights. For example, a recurring theme at BECC is the power of local. This year several presenters shared research showing that people are more responsive to messages with a local slant—it turns out that a locally-recognizable skyline in a Facebook post will increase clicks.
At Cool Choices we’re acutely aware that local is relevant and that it motivates—it’s why we implement our game and engagement platform within specific communities (within a business, across a city, or as part of an energy efficiency program). The Cool Choices game builds upon on our players’ sense of community, showing them that others in their community are adopting sustainable practices and that, cumulatively, those practices add up to significant impacts. So, just how do we “show” local actions and values in terms of sustainability within an online game environment?
Changing behaviors is hard, so for practitioners like us, the annual BECC conference is also an opportunity to trade strategies—to share what’s working, to commiserate about the challenges, and to remember that we’re not alone in this quest. Being part of a community of people who are promoting sustainable practices is powerful. Just as the Cool Choices sustainability game shows that people’s small actions add up, BECC reminds us that our efforts are part of a growing international movement to address climate change. Being part of a community feels good.
In addition to attending conference sessions; Cool Choices led a post-conference workshop on using games as a behavior change strategy, “Want Change? Make it a Game!”, shared our efforts to grow our game into a movement in a conference session, and a presented a poster on how games allow colleagues to coach one another on sustainability.