WE ARE A MISSION-DRIVEN NONPROFIT.

Cool Choices inspires individuals, businesses, and communities to adopt sustainable practices that reduce greenhouse gas emissions.




Help us provide free and reduced-rate sustainability engagement programs to schools and community-based groups. Help us inspire EVERYONE, so we can make significant progress and impact towards climate change.

Engaging K-12 Students & Teachers Around Sustainability

Cool Choices provides a free version of its innovative game-based sustainability program to K-12 schools that are part of the Wisconsin Green & Healthy Schools (GHS) program. We’ve customized the program to GHS priorities. To date, more than 30 schools have participated in our programs to accelerate their progress reducing waste, increasing environmental literacy, and improving health and wellness. Help us reach all 3,000+ K-12 schools in Wisconsin.

Cool Choices also works with other schools across the country, offering access to our program at a reduced fee. If you are a school looking to implement a similar program, please contact us

“The choices engaged my students in great conversation, and we were able to make some changes in our classroom.”

cool choices bullseye
School Teacher



Mobilizing Whole Communities Around Sustainability

Communities across the country are setting aggressive sustainability goals. These efforts are led by city governments and community groups of all types. Whatever the structure, advocates need help inspiring their peers to join in the effort to reduce waste and GHG emissions. Your donation to Cool Choices enables us to offer reduced-rate programs and consulting services to sustainability advocates across the country who aspire to be the change in their communities.

In 2015, Cool Choices launched a community-wide sustainability program, with over 50 participating business, and hundreds of people in Madison, Wisconsin, which is sometimes called the “Berkeley of the Midwest.” In 2018, we engaged hundreds of people in Waukesha County, a Wisconsin conservative stronghold. This proves that Cool Choices programs can be implemented anywhere – despite politics – to engage communities and help move the dial forward in achieving aggressive sustainability goals.

“I like the idea that there are hundreds of others in my community making the same kinds of improvements in their homes and habits.”

cool choices bullseye
Cool Choices Participant



Empowering Individuals to Act Sustainably

Cool Choices leverages teamwork to motivate whole groups of people to take action. But it is also important to celebrate an individual’s actions. Change can start with just one person. Individuals can lead by example and inspire others to make cool choices.

To date, more than 10,000 people have participated in our sustainability engagement programs, and many of them continue to make cool choices long after the program ends. With your help, we can continue to maintain a network of these inspiring people, and share new opportunities for engagement, and celebrate all the cool stuff they continue to do.

“My co-worker actually permanently changed her commuting habits (leaving earlier in the morning to avoid sitting in traffic and idling) because of the game. Come on now, that’s cool!”

cool choices bullseye
Cool Choices Participant



Educating Sustainability Advocates

At Cool Choices, we have been privileged to work with many passionate sustainability advocates that have dedicated themselves to protecting and preserving valuable natural resources around the world. Often, sustainability leaders are not experts on behavior theory or effective engagement strategies that can inspire others to adopt new sustainable actions.

We are experts in this field, and understand what it takes to inspire organizational-wide and communities-wide excitement about sustainability. And we are committed to sharing that knowledge. With your help Cool Choices can continue to offer free webinars and white papers that share behavioral insights, best practices, and original research with sustainability advocates around the world.

“I had my graduate students watch one of your webinars – it really got them thinking about behavior change in new ways; thanks for sharing your expertise!”

cool choices bullseye
UW Professor



Cool Choices is a 501c3 nonprofit. Our network of individuals, businesses, and communities are actively engaged in addressing climate change. Our programs make adopting sustainable practices fun, social, and easy!

More Cool Stuff