It’s exciting to see numerous communities committing to 100% clean energy. At this point half a dozen states and more than one hundred local communities have committed to eliminate carbon emissions. That means about 1 in 5 Americans live in a community that’s committed to eliminate fossil fuels by mid-century.
These commitments are important and exciting. As we’ve discussed before, public commitments are a great way to jump start action while also influencing others to act as well.
To address climate change it’s critical, of course, that these communities succeed in transitioning away from fossil fuels. That’s where the rubber hits the road (and in many places the local roads are currently congested with single-occupancy vehicles, mostly running on gasoline).
Once the commitment is made these communities need to make change happen.
Achieving aggressive sustainability goals—whether within corporate operations or as part of a community’s quest for zero carbon emissions—is an enormous task.
In the early phases of any entity’s sustainability efforts a committed green team can do a lot. A small group of people can identify and address opportunities. As a company (or community) become more efficient, though, the projects get more complicated. And the projects involve more stakeholders. One of the ironies of sustainability efforts is that the more you succeed the more challenging it is to expand that success.
Sooner or later—especially if you’ve got aggressive goals—success requires all hands on deck. A company can’t achieve zero landfill unless everybody does their part in the lunch room. Similarly, a dramatic reduction in fleet emissions is possible only if every driver does their part.
At Cool Choices we talk a lot about the need for culture change. We share stories from partners who’ve got “an entire employee population moving in the same direction.” We love that moment when our partners get it–when they see culture change happening in their organization.
Transportation represented 28% of US greenhouse gas emissions in 2016. Reducing transportation emissions is critical to tackling climate change. Yet inspiring more people to adopt walking, biking, and public transit, as well as electrifying cars and trucks, is a major hurdle. How can we reduce transportation emissions quickly, and what have we learned from the successes of other energy-saving initiatives?
Read moreAchieving aggressive sustainability goals requires more than a strategy; sustainability leaders need to facilitate a culture change so that sustainable practices are part of a new normal.
Some ideas are so good that they merit replication.
Last year Cool Choices did a community-scale sustainability program in Waukesha County, in partnership with the county’s workforce development team and local chambers of commerce. Sustainability leaders in the Fox Valley heard about the program and reached out to ask if we could replicate the program in their region.
Communities across the U.S. and around the world are making big commitments to clean energy and environmental sustainability more broadly. According to a 2018 report from the CDP, more than 100 cities get most of their electricity from renewable energy sources—up from just 42 in 2015. Plus, a growing number of communities ranging from London, England to Norman, Oklahoma and Eau Claire, Wisconsin are making commitments to clean energy and carbon neutrality.
Globally we’re in the midst of an exciting transition to electric vehicles and there are signs of the change everywhere you look with cities, states and utilities all helping to promote this transition.
Advocating for sustainability is difficult work. Sometimes it feels a little hopeless—we see the headlines about shrinking glaciers and rising temperatures alongside stories about short-sighted politicians. Or our efforts to implement a new sustainability practice lack traction and we feel that nobody else cares about these issues. Frustrated and discouraged, we might start to ask ourselves if our efforts are in vain, if it’s even possible to make change happen.
Are folks inside your organization aware of your sustainability efforts?
“Do as I say, not as I do?”