On May 1, 2018, Cool Choices Executive Director, Kathy Kuntz, presented a session at the US Green Building Council’s (USGBC) IMPACT Conference in St. Paul, MN titled, “If It Works Here…Green Lessons from a Very Red Place.” In her presentation, Kathy spoke about the affect of behavior and social norms as the applied to our 2017 Waukesha County program. Waukesha County is considered to be the most conservative county in Wisconsin. Here is a recap of the USGBC IMPACT 2018 event and Kathy’s presentation.
When someone thinks about Waukesha County, Wisconsin, they may not necessarily think about sustainability or environmental activism. Cool Choices launched a county-wide program in Waukesha County in 2017, and proved that even one of the reddest counties in the country can benefit from increasing sustainability awareness and actions – and have a whole lot of fun doing it, too.
Many environmental advocates assume that in order to motivate action on climate mitigation goals, they have to educate the public on why climate change is so important. These advocates seek widespread agreement as a precondition to action. In reality, though, that agreement might not be necessary. In fact, by focusing on climate change instead of sustainability, campaigns may be unintentionally excluding the population with the most potential for reducing emissions.
In September Cool Choices partnered with various local entities in Waukesha County, Wisconsin on a community scale sustainability program. That program is now complete – ending on November 10, 2017. Below are highlights from the data participants shared with us via our game-based platform. We are excited to report on this data and the achievements of the program, which make it a true success for Waukesha County businesses and residents.
Cool Choices is excited to announce that this fall we will be leading a county-wide sustainability program in Waukesha County. Thousands of Waukesha County residents will have the opportunity to join teams with colleagues and friends to show off their smart habits and compete for prizes—all while saving money at home and at work by adopting sustainable practices.