social norms
Being the Change in Northeast Wisconsin
From our experience in northeast Wisconsin, we know that people want to do the right things. Sometimes all it takes is a little nudge—or perhaps a fun workplace game—to make it happen.
Read moreMake Sustainable Practices More Visible
Humans follow social cues all the time—which means sustainability professionals can accelerate change by making sustainable practices more visible.
Read moreIt’s Time for Culture Change
Achieving aggressive sustainability goals requires more than a strategy; sustainability leaders need to facilitate a culture change so that sustainable practices are part of a new normal.
Making Cool Choices in Northeast Wisconsin
Some ideas are so good that they merit replication.
Last year Cool Choices did a community-scale sustainability program in Waukesha County, in partnership with the county’s workforce development team and local chambers of commerce. Sustainability leaders in the Fox Valley heard about the program and reached out to ask if we could replicate the program in their region.
Sustainable Communities: Inspiring Local Changes to Address Global Challenges
Communities across the U.S. and around the world are making big commitments to clean energy and environmental sustainability more broadly. According to a 2018 report from the CDP, more than 100 cities get most of their electricity from renewable energy sources—up from just 42 in 2015. Plus, a growing number of communities ranging from London, England to Norman, Oklahoma and Eau Claire, Wisconsin are making commitments to clean energy and carbon neutrality.
Behavioral Insights on Increasing Electric Vehicle Usage
Globally we’re in the midst of an exciting transition to electric vehicles and there are signs of the change everywhere you look with cities, states and utilities all helping to promote this transition.
Inspired to Keep Standing Up for Sustainability
Advocating for sustainability is difficult work. Sometimes it feels a little hopeless—we see the headlines about shrinking glaciers and rising temperatures alongside stories about short-sighted politicians. Or our efforts to implement a new sustainability practice lack traction and we feel that nobody else cares about these issues. Frustrated and discouraged, we might start to ask ourselves if our efforts are in vain, if it’s even possible to make change happen.
Immediate Savings Plus Insightful Data: Making Cool Choices
When Cool Choices implements a sustainability engagement program, we inspire participants to adopt new practices at work and home, we get people talking about sustainability, and we show people how their actions matter. In addition, we provide our partners—the corporate sustainability director or the community green team—with data and insights that can help these leaders build on the momentum we’ve created together during the program.
