We say it a lot as an explanation of what we do; “we help companies accelerate their corporate sustainability efforts via employee engagement.”
But how exactly does employee engagement accelerate sustainability?
Past players of the Cool Choices game-based sustainability program continue to make sustainable choices in their everyday lives even after the program ends. We are always impressed to learn how participating in Cool Choices impacts individuals and their decisions to take further sustainable actions. This month we were inspired by Sarah’s story!
Last week I attended the World Energy Engineering Congress (WEEC), a gathering of engineers focused on energy and energy efficiency.
We talk to a lot of sustainability leads and it’s not unusual to hear them say that they feel isolated. As the only one advocating for conservation, the lead may feel no one else really “gets” the many ways sustainability leads to profitability. Too often, sustainability professionals are seen as separate and distinct from the primary functions of the organization, they do not have a seat at the table, and they feel isolated or that they are perceived as “policing.”
While the US government scales back its response to climate change, businesses are taking the lead in reducing resource use, cutting emissions and eliminating landfill waste. There are nearly constant headlines about the efforts of big companies—from Apple’s efforts to transition from newly mined minerals to recycling used components to Unilever’s overall leadership that helps it attract and retain talent—examples abound.
In a few weeks, several Cool Choices staff will attend the annual Behavior, Energy and Climate Change (BECC) conference. This will be my ninth time attending the annual BECC conference and I look forward to this event every year because for me, BECC is reinforcing, challenging and inspirational.
Past players of the Cool Choices game-based sustainability program continue to make green choices in their everyday lives even after the program ends. We are always impressed to learn how participating in Cool Choices impacts individuals and their decisions to take further sustainable actions. This month we were inspired by Scott’s story!
In September I’ll present at the World Energy Engineering Congress in Atlanta. I’ll present on Engaging Employees to Maximize Savings: A Cool Approach as part of a session titled How to Stop Misbehaving to Save Energy and Money. The session title suggests that the priority is to stop bad behavior; here at Cool Choices, though, we focus on identifying, amplifying and multiplying good behavior.
It’s really about the frame.
Hundreds of cities, counties, and even states made (or renewed) a public commitment to reducing greenhouse gas emissions. Some local governments made this commitment in response to President Trump’s decision to withdraw from the Paris Climate Agreement. Others re-affirmed an existing commitment. For more than a decade, cities – both large and small – have recognized the economic advantages associated with sustainability, and have set aggressive goals. At the same time, sustainability advocates have long argued that cities – with zoning authority and direct accountability to a local population – are best poised to lead on sustainability. From recycling policies, to planning decisions that make it easier to bike to work, cities are where change is happening.
Increasingly, businesses are opting for sustainability. Being environmentally sustainable really just means finding ways to cut waste, which in turn reduces operating expenses – and every successful business wants to reduce operating costs and increase profits.