Chrysler’s Belvidere Assembly Plant Enlists Cool Choices

The FCA US Belvidere Assembly Plant (Ill.) wants to make caring for the environment “cool.”

Cool Choices is delighted to partner with the Belvidere Assembly Plant to promote environmental awareness through employee engagement. Employees who register to participate individually or as a team earn points by making “cool choices” that reduce resource consumption, protect the environment and make operations more efficient. While making decisions to improve the environmental footprint of the plant, employees can cheer on, coach and learn from one another.

BVP_Wheel“We’re excited that Cool Choices offers a unique way to get our employees interested in sustainability, whether it be at the plant or at home,” said Michael Keefe, Belvidere’s Environment Pillar Lead. “Through the Cool Choices game, we can inspire action at the plant, then measure the energy savings associated with those actions. The game will help us meet our aggressive savings targets.”

Cool Choices has customized our platform for the Belvidere plant to maximize in-plant savings and engagement around existing initiatives. Participating takes only takes a few minutes a day. Each card conveys specific actions that can be taken to help the environment. Individuals and teams can win prizes for earning the most points.

“The Belvidere team has aggressively pursued opportunities to reduce operating costs; we are excited to work with them to increase staff engagement around efficiency and sustainability,” said Kathy Kuntz, Executive Director, Cool Choices.

As a further example of Belvidere’s commitment to environmental responsibility, last November, Belvidere launched a recycling program with assistance from PepsiCo Recycling to make recycling more convenient for its employees and help support disabled U.S. veterans. Through the PepsiCo Recycling program, recycling bins were located throughout the Belvidere plant. The materials collected in the bins help support PepsiCo Recycling’s partnership with the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), which provides training in entrepreneurship and small business management to post-9/11 veterans with disabilities. More than 250,000 bottles and cans were recycled from the plant in three months.

The Cool Choices team would like to welcome Belvidere employees! We look forward to the impact your teams will make as part of the Cool Choices community!

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