Tag: game-based approach
City of Madison Enlists Cool Choices to Reduce Energy Use
Did you know entire communities are playing Cool Choices to mobilize around sustainability initiatives?
Recently, Green Madison launched a city-wide game of Cool Choices in Madison, Wisconsin. Residents and employees from more than 40 Madison businesses and organizations such as UW Health, American Family Insurance, MG&E, TDS Telecom, and the Greater Madison Chamber of Commerce are taking part. The Cool Choices game calculates carbon and energy savings as players log their sustainable actions on a daily basis.
Everyone’s efforts in the city-wide Cool Choices game count toward Madison’s entry in the Georgetown University Energy competition.
“Madison has a secret weapon in the nation-wide Energy Prize: A game-based-impact approach that inspires and unites every Madisonian around sustainability! Cool Choices has demonstrated results, and will let residents and employees from businesses large and small communicate with each other on how to improve our city,” said Dan White, CEO at Filament Games.
The “social stream” within the game platform promotes awareness of additional Green Madison initiatives designed to help Madison residents save money.
“Employees at Reynolds Transfer & Storage are taking part in the city-wide game of Cool Choices because we see this as an easy and fun way to be more green and to help Madison reduce our energy use as we compete for the Georgetown University Energy Prize” said Benjamin Reynolds, Director of Operations at Reynolds Transfer & Storage. “We hope even more businesses and Madison residents will join in and take part.”
