Tag: community-wide effort


City of Madison Enlists Cool Choices to Reduce Energy Use

Did you know entire communities are playing Cool Choices to mobilize around sustainability initiatives?

ElEquipoMasVerde-GUEPRecently, Green Madi­son launched a city-wide game of Cool Choices in Madison, Wisconsin. Residents and employ­ees from more than 40 Madi­son busi­nesses and orga­ni­za­tions such as UW Health, Amer­i­can Fam­ily Insur­ance, MG&E, TDS Tele­com, and the Greater Madi­son Cham­ber of Com­merce are tak­ing part. The Cool Choices game cal­cu­lates car­bon and energy sav­ings as play­ers log their sus­tain­able actions on a daily basis.

Everyone’s efforts in the city-wide Cool Choices game count toward Madison’s entry in the George­town Uni­ver­sity Energy competition.

game-cardsMadi­son has a secret weapon in the nation-wide Energy Prize: A game-based-impact approach that inspires and unites every Madis­on­ian around sus­tain­abil­ity! Cool Choices has demon­strated results, and will let res­i­dents and employ­ees from busi­nesses large and small com­mu­ni­cate with each other on how to improve our city,” said Dan White, CEO at Fil­a­ment Games.

The “social stream” within the game plat­form pro­motes aware­ness of addi­tional Green Madi­son ini­tia­tives designed to help Madi­son res­i­dents save money.

Employ­ees at Reynolds Trans­fer & Stor­age are tak­ing part in the city-wide game of Cool Choices because we see this as an easy and fun way to be more green and to help Madi­son reduce our energy use as we com­pete for the George­town Uni­ver­sity Energy Prize” said Ben­jamin Reynolds, Direc­tor of Oper­a­tions at Reynolds Trans­fer & Stor­age. “We hope even more busi­nesses and Madi­son residents will join in and take part.”