Cool Choices & Wisconsin Sustainable Business Council Announce Strategic Partnership

CC-and-WSBXCool Choices and Wisconsin Sustainable Business Council Announce Strategic Partnership

Madison, WI – July 22, 2013 – Cool Choices and the Wisconsin Sustainable Business Council, two leaders in promoting sustainable business practices, have established a formal partnership to streamline operations, leverage expertise and increase stakeholder value. Cool Choices, a nonprofit promoting environmentally sustainable practices, has previously partnered with the Wisconsin Sustainable Business Council on the Council’s annual business-to-business sustainability conference and their annual state sustainability report. The Council, an organization serving Wisconsin businesses, was established in 2008 and runs the Green Masters Program in addition to the annual conference.

“We are thrilled to partner with the Wisconsin Sustainable Business Council,” said Kathy Kuntz, Executive Director of Cool Choices. “The Council has done a terrific job of recognizing and celebrating Wisconsin businesses that are leading on sustainability. As a state leader in employee engagement around sustainability, Cool Choices sees the partnership as a great way of linking our expertise to the Council’s existing successes so that Wisconsin businesses can maintain a competitive and sustainable advantage going forward.”

“Businesses recognize the economic, social and environmental benefits to adopting sustainable initiatives – and through our Green Masters Program and annual conference they learn, develop and implement effective strategies to move them toward sustainability,” said Tom Eggert, Executive Director of the Wisconsin Sustainable Business Council. “Our partnership with Cool Choices shines a light on the great opportunity state businesses have to leverage a successful and innovative employee engagement program to meet their sustainability goals.”


Cool Choices
Established in 2009, Cool Choices inspires and assists individuals, communities and businesses to adopt practices reducing their greenhouse gas emissions. A Madison-based nonprofit, Cool Choices seeks to make smart practices the norm by making sustainable actions fun, social and easy. For more information visit

Wisconsin Sustainable Business Council
Established in 2008, the Wisconsin Sustainable Business Council works with businesses in the state interested in becoming leaders in sustainability. It serves businesses at all stages of development by educating, facilitating information exchange, and providing recognition and support. The Council, which hosts an annual business conference and issues an annual State of the State Sustainability Report, seeks to promote Wisconsin as a gathering place for innovative and sustainable business. For more information visit

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