More and more, companies are making a commitment to sustainability and social responsibility, alongside increased profits. In fact, diligence with the first two can have significant influence with consumers. How entities prioritize and measure the performance of all three is known as a triple bottom line accounting framework. Ultimately, entities want sustainability and social solutions that benefit the triple bottom line—solutions that deliver value to people (customers, employees, and stockholders,) the planet (wise resource use,) while also increasing profits.
Cool Choices Executive Director, Kathy Kuntz, spoke at Women In Green, a celebration for International Women’s Day 2018, which was organized by USGBC Wisconsin, WSBC Women in Sustainability, Evolution Marketing, the Wisconsin League of Conservation Voters, and Milwaukee Talks Green on March 8, 2018. Emphasizing the connection between the United Nations Sustainable Development Goals (SDGs) and gender equality, Kathy urged women to lead their communities to a more sustainable and equitable future.